Commercial Intelligence & Business Analytics
I build the analysis and the systems that help businesses discover opportunities, make better decisions and grow, and I carry the bag in the field while doing it.
Real projects. Real business impact.
A system I built for B2B lead discovery, prioritisation and sales decision support. It resolves messy market data into a clean business universe, places it in real territories, and turns that into a week of field visits.
View projectSystem at a glance
From raw market discovery to an executable field plan.
115
Unique supplier candidates from 528 search configurations
0
Duplicate merchant IDs across 1,627 pipeline rows
64
Micro-zones in the illustrated Beirut implementation
~59
Candidate visits across 5 days in one planning prototype
Selected projects
Work across revenue management, customer analytics, healthcare, data engineering and applied AI, each project built around a business decision.
Machine Learning × Revenue Management
Hotels lose revenue to last-minute cancellations, but overbooking blind gets guests walked. Predict each reservation, then price the two errors against each other.
$10,620
Additional modelled profit from moving the decision threshold to 0.55. A simulated result on a public dataset, not realised revenue.
Python · XGBoost · SMOTE · Poisson simulation
Healthcare Analytics × Power BI × Decision Support
Pneumonia is predictable to the week and preventable by known means. The question is whether the health system is positioned before the peak arrives.
9 weeks
Mobilisation window before the regional influenza signal peaks in week 7.
Power BI · Python (pandas) · GBD / WHO data · Forecasting
Future directions
Where the Commercial Intelligence OS could extend next. Neither has been built.
Restaurant market intelligence
Discovery and territory analysis pointed at restaurant operators, one of the segments the system already handles.
Pharmacy opportunity intelligence
Finding and ranking pharmacy accounts on the same discovery and scoring spine.
Experience
Aug 2026–present
Commercial execution
Pik SAL
B2B buyer and supplier acquisition: field prospecting, qualification, platform presentations, onboarding and activation.
Pipeline and activity tracked in Zoho CRM; territory planning and structured lead prioritisation across retail, HoReCa, pharmacy and supplier segments.
Jan–Jun 2026
Sales · operations · analytics
M2MED
Ran sponsorship sales, event operations and analytics in one role. Secured $20K+ in sponsorship revenue through cold outreach and deal structuring.
Built a cross-event data pipeline and Power BI dashboards on attendance, peak hours and repeat participation; automated registration workflows in Python. The MEMA 2025 analytics deck contributed to winning the MEMA 2026 AUB contract.
Aug–Nov 2025
Operations analytics
AUB Medical Center
Automated a supply-analytics dashboard turning raw consumption data into weekly KPI trends and unit-level comparisons.
Identified ordering non-compliance against approved supply lists and presented findings to cross-functional stakeholders.
About
I have knocked on doors in Beirut, pitched sponsorship, run a CRM pipeline and built an e-commerce business from nothing. Then I went back to study the analytics properly.
That order changed how I work. When I open a dataset I already know which decision it is meant to change, because I have been the person who had to make that decision in the field with incomplete information.
Right now I am finishing an MS in Business Analytics at AUB and building a system that decides where a salesperson should spend their week. Most of what I enjoy sits in the gap between a clean model and a call someone actually has to make.
Tools I work in
Education
American University of Beirut, Suliman S. Olayan School of Business
Sept 2025–Aug 2027 · GPA 4.0 / 4.0
Applied Statistical Analysis · Data Processing Framework · Predictive Analytics & Machine Learning · Text Analytics & NLP · Healthcare Analytics · Marketing Analytics
American University of Beirut
Aug 2021–Dec 2024
Dean's Honor List, AUB · Qatar 'Education Above All' Scholarship · Sustainability assessment, top 10% worldwide
Let's build what's next
I’m open to roles, collaborations and selected projects where commercial problems, data and execution meet.
Based in Beirut, working with teams anywhere.
What I can help with
